PixelBlocks - Block Design
As president of PixelBlocks I was responsible for all design aspects of the product. This included the design of the block, packaging, branding and marketing materials. Including the trade show booth.
During my time at PixelBlocks I made around 20 trips to China to work on manufacturing, several trips to the NY Toy Fair and dealt with end to end business issues. By the end PixelBlocks were available in 2500 shops across the USA. To this day I still get fan email asking where to purchase them.