Pixelblocks – Toy Fairs

PixelBlocks - Trade Shows

In partnership with Orange22 we created the NY Toy Fair booth concept & design. The booth was a huge success and allowed Toy Fair visitors a chance to sit and play with the blocks. We had many people spend time building creations that further added to the booth. By the end PixelBlocks were on the shelves of 2500 shops across the USA. The Lego booth across from us looked pretty jealous.


Pixelblocks – Packaging

PixelBlocks - Packaging

Branding, concepts, graphics in partnership with Edwin Roses.


Pixelblocks – Block Design

PixelBlocks - Block Design

20 Colors
Endless Possibilities

As president of PixelBlocks I was responsible for all design aspects of the product. This included the design of the block, packaging, branding and marketing materials. Including the trade show booth. 

During my time at PixelBlocks I made around 20 trips to China to work on manufacturing, several trips to the NY Toy Fair and dealt with end to end business issues. By the end PixelBlocks were available in 2500 shops across the USA. To this day I still get fan email asking where to purchase them.