Hello new Map Marker for the new HERE brand.
Designed to fit the 45 deg angle of the brand, be visually distinctive and is completely flexible for use across different platforms / devices / experiences.
We began by researching existing digital map markers from across the web. We found the archetypical versions of a pin with a round head very common and not very flexible. After creating a lot of sketches we decided on the theme of origami & paper folding. The animation action became a bit complicated to implement and tiring to look at for users. But the folded pin stuck around.