PIXELBLOCKS

Pixelblocks was a toy company based in Los Angeles, California. The original idea came from Jay Simmons, a television engineer, who saw the power of pixels in physical form. I took the idea, redesigned the product and built a company around it. I started the company, acquired funding, and built the company until the toy was in 2500 shops across the USA.

Roles

• President

• Design Chief

Projects

• Design & manufacture of physical block

• Design of supplement materials

  • Play books

  • Packaging

  • Marketing materials

• Design of NY Toy Fair booth

Achievements

• Successful manufacture of the block in China

• Sales to more than 2500 toy stores across the USA

• Multiple toy awards received

• 2 patents accepted